The Dark Side of Goal Setting No One Talks About
Jun 29, 2025
This Week's Message...
- Why achieving your goals could be the worst thing for your business 🎯
- The Mercedes story that changed everything for me 🚗
- How to build a 2-hour workday (without sacrificing success) ⏰
Dear Entrepreneur,
Writing Down Your Goals Could Be Keeping You Stuck
Look, I know this might sound controversial, especially when every business guru out there is preaching about vision boards, SMART goals, and 90-day planning...
But let me ask you something:
❓Have you ever achieved all your quarterly goals perfectly... yet still felt empty inside?
❓Have you hit your revenue targets... but felt more trapped than ever?
Here's why this happens (and it's not what you think)...
Most entrepreneurs are taught that success comes from:
- Setting SMART goals
- Breaking them into action steps
- Getting accountability
- Tracking metrics
- Celebrating wins
And yes, these strategies work... for achieving goals.
But here's what no one tells you:
You can achieve every single goal you set and still end up building a prison instead of your dream life.
I learned this lesson the hard way in my Rodan + Fields business. Like every other consultant, I was pushed to chase "the dream" - earning that white Mercedes sedan bonus.
I worked my butt off trying to hit that goal. But something felt... off.
After months of struggling, I finally had an uncomfortable realization:
👎I hate white vehicles
👎Mercedes didn't excite me
👎And I'm definitely not a sedan girl!
No wonder I couldn't achieve it - my subconscious knew this wasn't MY dream. I was chasing someone else's definition of success.
Here's the truth that took me years to discover:
The problem isn't your goal-setting system - it's that you're building someone else's business model.
Think about it...
✅You're working 50+ hours because that's what "successful" entrepreneurs do
✅You're offering multiple services because "diversification" is smart
✅ You're always available because that's "good customer service"
But what if the entire model is wrong for YOU?
What if instead of asking "How can I achieve these goals?" you asked "Are these even the right goals for my dream life?"
Take my client Laurie for example. She came to me with a thriving web design business doing $40K months, but she was working 60+ hour weeks and hadn't taken a real vacation in 2 years.
On paper, she was "crushing it" - multiple service offerings, a team of 3, and a packed client calendar.
But when we dug deeper, we discovered she actually dreamed of:
- Working just 3 days a week
- Focusing solely on brand strategy (her true zone of genius)
- Taking summers off to travel with her kids
Her current business model made NONE of that possible.
In 90 days, we restructured her entire business around her dream lifestyle. Now she:
- Works Tuesday-Thursday only
- Doubled her prices and niched down to brand strategy
- Has more time with her kids AND more profit
The secret wasn't working harder or setting better goals - it was building a business model that actually matched her dreams.
Here's what I know after helping dozens of 6-figure women entrepreneurs break free:
Your business model should be built around YOUR dream lifestyle first - not the other way around.
This is exactly why inside The Legacy Business System, we start with your Personal Vision BEFORE touching your business strategy.
Because when your business model actually matches your dreams:
😊50% less working hours becomes possible
😊 2X revenue growth happens naturally
😊 Peace and fulfillment become your daily reality
If this message resonates, reply "ALIGNMENT" and let's chat about building a business model that actually matches your dreams.
Scroll down to the MOVE section for this week’s action step!
Remember to live your one life,
💗Sailynn...
Your FUN Business Coach
Creator of The Legacy Business System
PS Want to know how I'm running my business on just 2 hours per day this summer? Next week I'm sharing my exact schedule (and how you can adapt it for your business). Make sure you're opening these emails!
Spark
Inspiration to uplift your mindset and set the tone for your week.
❝
"The real tragedy isn't failing to reach your goals... it's succeeding at goals that were never truly yours."
Move
One simple action step to improve your business this week.
Take a moment to reflect: When was the last time you sat quietly and asked yourself, "Is what I'm building actually what I want?"
Not what your industry says you should want. Not what other entrepreneurs are chasing. Not what looks impressive on Instagram.
But what YOU truly want.
Sometimes the bravest thing we can do is pause our hustle and make sure we're climbing the right mountain.
Your dreams aren't too big. They're not unrealistic. They're just waiting for you to build a business model worthy of them.
Momentum
Wins and progress from women like you, showing what’s possible.
“I’ve got my sparkle back in my business whereas before coaching, I was in a bit of a jaded rut.” - Hailey
Fuel
Tools or resources you can use now to add clarity and ease to your business.
I got something different for you this week…Since it’s summer, it’s a light read perfect for the beach with an underlying message that aligns with this week’s newsletter. Check out Not Quite By The Book by Julie Hatcher.
Next Step
Your invitation to explore deeper transformation and growth when you're ready.
1) The Legacy Business School
A 90-day program to grow your business with laser-focused intention and ease. Using my unique blueprint, The Legacy Business System, you’ll learn strategies to reduce your working hours, grow your revenue, and stop wasting time on overwhelm. Self-guided with 1:1 support in a group setting. Learn More
2) BRAND NEW: The Scale-Ready Blueprint: How Ambitious Women Business Owners Can Break Through the 6-Figure Ceiling Without Working 50+ Hour Weeks!
Discover The 4 Hidden Business Pillars That Transform Your Exhausting 6-Figure Business Into A Streamlined 7-Figure Operation Download Your Complimentary Copy
3) The Concierge Club
Transform Your Business, Reclaim Your Life! Join The Concierge Club, an exclusive 90-day 1-1 coaching experience built around The Legacy Business System—my proven blueprint for creating a profitable, purpose-driven business. Together, we’ll align your goals, simplify your operations, and build a mission-driven team—empowering you to achieve lasting success with ease, balance, and clarity. Learn More
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